Press

During last summer’s lockdown in Naples, Italy, 28-year-old Paboy Bojang posted his venture’s first message on Instagram: “My name is Paboy, I am a...

By Charlotte McCaughan-Hawes It takes most brands a very long time to achieve what Gambian-born, Italian-based Paboy Bojang has in less than a year...

By Charlene Prempeh   Excerpt: “Raspberry pink with mango-tree-green ruffle” and “Pompeii red with sandy-yellow piping” are but a hint of the r...

By Carmen Rosy Hall Excerpt:  Paboy Bojang was 13 years old when he began working at his uncle’s tailoring shop in the Gambia, where he learned to ...

"Colour to fight the winter gloom, really is a key at this time of year. Case in point: handmade ruffled and patchwork cushions from In Casa By Paboy.... A pair of these would give any sofa an instant zingy update"

Asylum seeker Paboy Bojang left The Gambia when he was 19, before risking his life crossing the Mediterranean Sea to make a new life for himself ...

People are craving colour and a sense of decorative expression. There are even social media accounts committed to the cause @incasabypaboy.....The fruits of his labour? Ruffle-hemmed cushion covers, aka unadulterated Insta catnip.