House & Garden: The extraordinary story of In Casa by Paboy's ruffled cushions

By Charlotte McCaughan-Hawes

It takes most brands a very long time to achieve what Gambian-born, Italian-based Paboy Bojang has in less than a year. Taking Instagram by storm with his bold colour combinations and zeitgeist-grabbing ruffled cushions, Paboy has spent the last seven months filling peoples’ homes with joy. Paboy first posted on Instagram in July and from there, his brand In Casa by Paboy has flown around the world. Read more